Notes from the field.
On AI, GEO, enterprise sales, and the future of how technology gets bought and sold.
OpenAI just turned ChatGPT into an ad platform. Here's what brands need to do in the next 90 days.
On May 5, OpenAI dropped the $50K minimum, opened self-serve to every U.S. advertiser, and added CPC bidding. The ChatGPT pilot is already pulling $100M+ in annualized revenue with a $102B target by 2030. This isn't a test anymore — it's the fastest platform-to-ad-network transition in digital history.
GEO is the new SEO — and most brands are already losing
I searched "best CRM for mid-market" in ChatGPT and Claude this morning. The same three vendors came up. None of them were the category leader. Here's what that means for the next 18 months of B2B marketing — and why dashboards alone won't fix it.
AI didn't kill the entry-level job. Interest rates and a tax change did.
The narrative is clean: AI is replacing humans, that's why nobody's hiring. The data is messier. A Federal Reserve study of one million firms found "precisely-estimated null effects" for AI on job postings. Meanwhile, 59% of hiring managers admit they cite AI in layoff messaging because it "plays better with stakeholders."
Selling AI to skeptical buyers (a field guide)
Marketers, agency leads, pharma commercial teams — the buyers I sell to are smart, busy, and have seen 50 AI demos this quarter. Here's how I frame the conversation so the technology gets out of the way and the business outcome leads.