AI· data · MadTech

The relationship is the part AI can't copy.

Fifteen years growing revenue across creative, data, and now AI — by becoming the advisor clients actually trust. As features get easier to copy, that trust is what keeps deals closing and accounts growing.

Christopher Dorsey
Chances are, I already know who you should talk to.

Fifteen years across four industries means I know a lot of people, from Fortune 500 CMOs to the creatives who make the work. Tell me what you need and I'll make the introduction. No fee, no angle — I truly just enjoy connecting people. Things like that tend to come around.

I'll connect you with creatives.
Fortune 500 CMOsCreativesData leadersInvestorsAgency execsEngineers & PMs
I've sold through every one of these shifts and helped clients come out ahead each time.

The job hasn't changed: figure out what's new, then help clients use it before their competitors do.

2009

Creative & PR

Crispin Porter + Bogusky — Agency of the Decade. Built the first proactive new-business function.

2013

Digital

First hire at an indie NYC shop. Grew revenue 300% in a year and beat agencies with thousands of employees to win IMAX, then built the campaign that repositioned the brand around intensity.

2018

Data

Oracle Advertising — managed Amazon, J&J, PepsiCo; #1 seller in the US for the pharma vertical. Edge infrastructure at Fastly.

2024

AI acquisition

Zeta Global — first email-based AI customer-acquisition product to market, with opt-in permission to email 110M+ people on behalf of our clients.

now

AI & agents

Advising founders, building with the AI tools I sell.

Brands & teams I've worked with

Companies I've sold to or built work for. Many of these relationships lasted well past the first deal.

About

I've been the first seller in the building twice. And, once, an international hand model.

My whole career comes down to this: figure out what a client needs, then help them get there. The deals I'm proudest of took months of showing up before anyone signed, and the work kept going for years after. Most enterprise deals get decided in meetings the seller isn't invited to. What carries you through those is whether the client trusts you.

The full fifteen years, with the numbers, lives on the track record page. The short version: I started at Crispin Porter + Bogusky when it was AdAge's Agency of the Decade, helping build its first proactive new-business function. I was the first hire at an indie NYC agency and helped grow it 300% in a year. I managed Amazon and Johnson & Johnson for Oracle Advertising. And for the last two years I've sold AI products that reached market before their budget lines existed, first at Zeta Global, then through an advisory engagement at FancyAI that wrapped in May 2026, again the first seller in the building. After two motions built from zero, the part I like most hasn't changed: carrying a number and building the client relationships. Today I do that at Epsilon, part of Publicis Groupe, on the beverage-alcohol desk.

I also build with the tools I sell. Lately that means Claude Code commands that compress prospect research from hours to minutes, and an agent that surfaces untapped opportunities inside existing accounts, building the expansion roadmap an account leader would otherwise piece together by hand. I don't think you can sell a product well until you've used it yourself, so I do.

Off the clock: I'm girl dad to Sloane, my adorable and rambunctious toddler, married to my incredible wife Alexis, and happiest somewhere above 8,000 feet with Berkeley, our trail dog. Elon University grad and Maryland native.

References

They put their name on it.

Clients, executive leaders, and cross-functional peers who'll vouch for me, on the record.

It's a pretty rare thing to be able to balance the exact right level of support, while being proactive and also not being pushy. Chris lands this so perfectly. I can speak from direct personal experience when I say Chris knows how to form a meaningful client relationship that's built on a foundation of trust and is built to last.
Courtney King · Audience and Media Lead, Johnson & Johnson
Client, Oracle Advertising
I was introduced to Chris when my team was looking for a programmatic audience provider and we're much better off for it. He was incredibly knowledgeable and kind as he worked with my team throughout the past year. Chris will be an asset to any org looking to improve their client relationships and outreach.
Ben Field · Sr. Transformation Lead, Monks
Client, Oracle Advertising
He continually challenges the status quo and is keenly focused on improving results. His ability to see the big picture, influence partners to test new ideas, collaborate across teams and find or create opportunities out of any situation makes him a valuable team member.
Elizabeth Floyd · AI Insights, Gemini, Google
Former manager, Oracle Advertising
Together, we collaborated to craft strong, customer-first stories that truly resonated, and his ability to connect strategy with impact consistently stood out. I would confidently recommend Chris to any company that prioritizes its customers.
Carlos Vega · Sr. Director, Partnership Marketing, Zeta Global
Colleague, Zeta Global
Track record
0+
Years selling creativity, data, and technology
First seller in the building
7‑figure
Deals closed, repeatedly
8‑figure
Client relationships managed
Thoughts

Notes from the field.

All 78 posts

My beat is advertising, marketing, tech, and AI. Same approach I take in sales: notice something other people haven't yet, say what I think about it, and get it out while it's still news, sources attached. People occasionally call this thought leadership. I won't. I just can't bring myself to do it. I'm also not a visionary, rockstar, or guru.

BuildsLatest

I built Soundcheck, a brand check for AI-generated audio ads. On its first live run it caught problems in 5 of 12 spots.

Sep 7, 2026 3 min

AI voice platforms can render a thousand audio ads in an afternoon, and nothing checks whether all thousand sound like the brand. Ad verification listens to the content around the ad, script tools screen for regulatory words, and brand-compliance products score pixels. I built an…

Read
See all 78 posts
AI Sales Tools

Hands on the keyboard.

Sellers who build with AI win. I use the tools I sell, every week. Here's what I'm shipping.

Launched · August 2026

Campsite Ranger is live.

A paying product, running around the clock. Campsite Ranger watches recreation.gov and emails Colorado campers a booking link the moment a sold-out campsite, timed-entry permit, or wilderness zone opens in their dates — then keeps watching wildfire, smoke, and closures so the trip is still worth the drive.

I designed, built, and shipped every piece of it myself, pairing with Claude Code: 337 commits from first line to launch, in seven weeks, on nights and weekends.

Next.js · Python · Supabase · Fly.io · Lemon Squeezy · Claude Code
Campsite Ranger homepage: cancellation alerts for sold-out Colorado campsites and permits

What I'm building

01

Call Butler — live call assistant for sellers

A real-time call assistant I built and share with other sellers. It transcribes the call live, catches the moment someone asks a real question or drops an unfamiliar term, and quietly surfaces talking points in a side window — pulled from your prep notes and a live web lookup. Nothing is sent into the call; it's like a subject-matter expert sitting beside you while you talk.

Built, live-tested, and in daily use.

Claude API · Deepgram · Real-time · Shared with sellers
02

Soundcheck — brand QA for AI-generated audio ads

Built as a demo for ElevenLabs. It turns a brand's guidelines into a machine-readable standard, generates a 12-spot, four-market campaign through six ElevenLabs APIs, then checks every render for script fidelity, pronunciation, pace, loudness, required disclosures, and voice drift, and prices each miss against the media plan. On the live run it failed 5 of 12 spots, $1.82M of a simulated $2.8M plan, and caught a mispronounced founder name nobody had planted. As far as I can find, no vendor sells this for audio yet; the brand-compliance tools score pixels.

MVP. Live run verified Aug 2026.

Read the write-up
ElevenLabs Voice Design · TTS · Music · SFX · Dubbing · Scribe v2 · Python
03

AI category landscape mapping

Living competitive maps and capability matrices for emerging AI categories — from agentic sales tools to answer-engine platforms — including a five-tier landscape with a 10-vendor capability matrix.

Research · Synthesis · Sales Enablement
Off the clock
Girl dad to SloaneHappiest above 8,000 ftOn rotation: King Gizzard, LCD, JusticePro bono AI for Main StreetFormer international hand model (retired)

More questions? Open one.

What does Chris Dorsey do?

Chris is a senior enterprise sales and go-to-market leader who takes new technology to market — AI first, then data and MadTech. Across fifteen years he has been the first seller in the building twice, created categories, and closed Fortune 500 accounts, from agency creative at Crispin Porter + Bogusky to data at Oracle Advertising, edge infrastructure at Fastly, and AI customer acquisition at Zeta Global.

Who does Chris work with, and who can he introduce you to?

Chris is a connector. Fifteen years across four industries put him a message away from Fortune 500 CMOs, creatives, data leaders, investors, agency execs, and engineers and PMs. Tell him what you're trying to do and odds are he already knows who you should talk to. Introductions are free — no fee, no catch.

Is Chris open to new roles?

He's always open to the right conversation. The work he does best is senior individual-contributor go-to-market at AI, retail media, AdTech/MarTech, and enterprise SaaS companies: Account Director, Strategic Account Manager, Director of Customer Success or Partnerships. He's led teams and chooses to stay hands-on, carrying a number and owning the client relationships. He responds to every note personally.

Where is Chris based?

Denver, Colorado — working remotely or hybrid across the United States.

What industries does Chris cover?

AI go-to-market, data, and MadTech, with deep roots in enterprise SaaS, retail media, AdTech, and agency creative. He has sold through every major marketing shift — broadcast, digital, social, programmatic, data, AI, and now agents.

Get in touch

Hiring, building, or stuck on a deal?
Let's talk.

I respond to every note personally.