Enterprise seller.AI tinkerer.Relationship-first.
Fifteen years building long-term client relationships across every kind of room — from agency-of-the-decade creative shops to scrappy NYC startups to Fortune 500 enterprise floors. I close by solving problems alongside my clients, and lately, by building the tools that help me do it faster.
Brands & teams I've worked with
Across fifteen years in agency creative, early-stage startups, and enterprise tech, I've partnered with these teams on advertising strategy, MadTech, AdTech, and AI — driving new revenue, winning new customers, and building the kind of long-term relationships that turn into repeat business.
Fifteen years of figuring out what people actually need — and then, occasionally, building it for them at 2 a.m.
The throughline of my career has been the same from day one: figure out what a client actually needs, then go build the path to get them there. I don't run pitch cycles — I run relationships. The deals I'm proudest of weren't won on the first call; they were earned over months of being the person who showed up, asked better questions, and stayed in it long after the contract was signed.
My first job out of college was at Crispin Porter + Bogusky— AdAge's Agency of the Decade — where I helped build the agency's first proactive new-business function and contributed to a $100M+ pitch-win streak. I worked an unholy number of all-nighters to keep the best creative going out the door, and yes, I also hand-modeled internationally for Best Buy and Burger King. Genuinely.
From there I went smaller and scrappier. As the first hire at Cooke + Wax, an indie NYC ad agency, I helped grow the company more than 300% in one year past $2M (and assembled a heroic number of IKEA chairs along the way). I then advised Lunarpad, a bootstrapped no-code mobile platform, on bringing the product to market — onboarding top-tier creative agencies as Beta partners and leading BD on mobile dev contracts. One of those was Cord, a voice messaging app with 1M+ users that Spotify acquired in 2016.
Then enterprise: Oracle(JPMorgan Chase, PepsiCo, J&J, Amazon, Merck), Fastly(selling to engineers who don't care about your slides), and Zeta Global — where I led GTM for the first agentic AI email acquisition product to hit the market, with brands like Vail Resorts, Groupon, JCPenney, Stitch Fix, and JSX. Most recently, VP of Sales at FancyAI, helping brands compete in the answer layer with implementation-ready GEO outputs instead of dashboards that just tell you you're losing.
Startup of one to Fortune 500. Scrappy NYC walkup to enterprise war room. The constant: be the person clients want in the room when something hard needs solving.
The other half of how I work: I build.I write Claude Code commands to automate the boring parts of selling. I wire up Playwright agents that audit how prospects show up in LLMs. I read the docs. I think the best sellers in the next decade are the ones who actually understand what they're selling — and the only way to do that is to put your hands on it alongside your clients.
Off the clock: I'm girl dad to Sloane, my adorable and rambunctious toddler, married to my incredible wife Alexis, and happiest somewhere above 8,000 feet. Elon University grad and Maryland native.
What I'm working on right now.
Consulting in the GEO space
Partnering with brands and agencies on go-to-market and sales strategy for Generative Engine Optimization — helping teams own the answer layer with implementation-ready content, schema, and pipeline motion that actually closes.
Shipping AI tooling for sellers
Building out a Playwright audit agent and a set of Claude Code slash commands that compress prospect research from hours to minutes.
Mentoring & advising sales leaders
Working with a small handful of founders and sales leaders on building durable pipeline motions — the kind that compound through relationships, not just outbound volume.
Notes from the field.
OpenAI just turned ChatGPT into an ad platform. Here's what brands need to do in the next 90 days.
Future of AdsOn May 5, OpenAI dropped the $50K minimum, opened self-serve to every U.S. advertiser, and added CPC bidding. The ChatGPT pilot is already pulling $100M+ in annualized revenue with a $102B target by 2030. This isn't a test anymore — it's the fastest platform-to-ad-network transition in digital history.
GEO is the new SEO — and most brands are already losing
GEOI searched "best CRM for mid-market" in ChatGPT and Claude this morning. The same three vendors came up. None of them were the category leader. Here's what that means for the next 18 months of B2B marketing — and why dashboards alone won't fix it.
AI didn't kill the entry-level job. Interest rates and a tax change did.
MacroThe narrative is clean: AI is replacing humans, that's why nobody's hiring. The data is messier. A Federal Reserve study of one million firms found "precisely-estimated null effects" for AI on job postings. Meanwhile, 59% of hiring managers admit they cite AI in layoff messaging because it "plays better with stakeholders."
Selling AI to skeptical buyers (a field guide)
SalesMarketers, agency leads, pharma commercial teams — the buyers I sell to are smart, busy, and have seen 50 AI demos this quarter. Here's how I frame the conversation so the technology gets out of the way and the business outcome leads.
Hands on the keyboard.
I think the best sellers in the next decade are the ones who actually use the tools. Here's what I'm shipping — and the community builds I think every seller and marketer should know about.
What I'm building
LLM Visibility Audit Agent
An agentic layer that screenshots how prospects appear in ChatGPT, Claude, and Perplexity, then routes the gaps into outbound sequences.
/client-brief slash command
A custom slash command that pulls public signals on a prospect and drafts a discovery-ready brief in under a minute.
GEO Competitive Intelligence Refresh
A living five-tier landscape map of the GEO space — Profound, Evertune, Goodie, Gauge, Qwairy — with a 10-vendor capability matrix.
Community picks worth your time
Clay Waterfall Enrichment Templates
ClayThe standard for multi-source prospecting. Chain 10+ data providers to find verified emails and phone numbers, then feed the gaps straight into personalized sequences. The template library is free.
GTM Engineering Template Library
GTME HQPre-built Clay tables, sales automation sequences, and ops workflows built by GTM engineers for GTM teams. If you're setting up outbound for the first time, start here.
Claude + n8n: Build Workflows from a Single Prompt
n8nClaude now has live read/write access to your n8n instance — describe an automation in plain English and it architects and deploys the workflow. 7,000+ pre-built templates to start from.
AI Sales Prospecting Prompts for Claude & ChatGPT
AmplemarketA field-tested library of prompts for researching prospects, drafting outreach, handling objections, and building account plans using Claude or ChatGPT. Genuinely useful, not generic.
The best deals start with a real conversation.
Need a senior account leader? Looking for a GEO consulting partner? Want to compare notes on selling AI to skeptical buyers? I'd love to talk.